Throughout the meal, guests had the opportunity to tune into a live streaming of Usher's concert in London, England, which was projected on screens positioned around the beautifully decorated table. It connects acclaimed music acts, legendary directors, and global fans through real-time storytelling and creative collaboration via digital and social. Hearing from both the President and Vice President of American Express Canada, the event was a true testament to the brand's unbeatable culture of service. From the moment guests were greeted outside Massey Hall to the last bite of the decadent brownie enjoyed during dessert, the entire evening reflected the brand's unparalleled commitment to providing its customers unique experiences. Fans get to connect with their favorite bands in a novel way, and artists who are sick of the promotion machine get a new way to release their art.
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This particular event was part of a larger series organized by American Express, which offers its unataged and music fans exclusive access to concert experiences in an online environment.
Usher - OMG (Amex UNSTAGED) VEVO Music Usher - МетаВидео
The experience redefines the notion of a live-stream concert with global events that create opportunities for fans to move from passive viewer to active participant. American Express executed a flawless event, providing guests with a one-of-a-kind experience as they enjoyed an exquisite meal on stage. Next Set of Amec Ideas. We work with some of the biggest names in music and film and, as you can imagine, their time is limited.
To take part in a photo project that makes the stage, to be a digital backup dancer, to play rock journalist via Twitter…to be a collaborator versus just someone in the virtual nosebleed seats.
The Museum of Science and Industry. Comments by Atit Shah and Uhstaged Barrios: Get a subscription and have unlimited access. Already a subscriber or have a Commarts account? The site is a hub for the experience, a launch pad for music and fan engagement that transforms it from just another live concert to a degree platform for how artists can engage fans around the launch of a new album.
From the moment guests were greeted outside Massey Hall to the last bite of the decadent brownie enjoyed during dessert, the entire evening reflected the brand's unparalleled commitment to providing its customers unique experiences.
It connects acclaimed music acts, legendary directors, and global fans through real-time storytelling and creative collaboration via digital and social.
The brand's longstanding commitment to providing its customers with entertainment, quality services and lasting memories was exemplified at Monday's special event. Hearing from both the President and Vice President of American Express Canada, the event was a true ujstaged to the brand's unbeatable culture of service.
Fans get to connect with their favorite bands in a novel way, and artists who are sick of the promotion machine get a new way to release their art.
American Express UNSTAGED
For more information about American Express, its unique customer service and how to become a cardholder, be sure to check out the American Express Canada Facebook page. Subscribe Now Subscribe Student Gift. The notably exclusive event took place at Massey Hall, offering those invited an intimate experience at one of Toronto's most historical and charming concert venues. Launch Site "A wonderful use of digital to enhance the concert experience.
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What was the most challenging aspect of the project? Is the audience you were targeting a particularly difficult one to reach?
We often have only a number of weeks to develop the experiences and get them ready for a live show. Throughout the meal, guests had the opportunity to tune into a live streaming of Usher's concert in London, Uher, which was projected on screens positioned around the beautifully decorated table.
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How did this project compare with others you've worked on in the past? While Usher fans from Monday were unable to attend the actual concert in London, the experience created by American Express was highly memorable and unlikely to be recreated by another brand.
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